Fully-Funded in Eight Hours
August 2018 - Rebel Girls launched its third title via a Kickstarter crowdfunding campaign. As project lead, I was responsible for :
Press and Media Outreach
Social Media Campaign
Copy Writing
Creative Direction - images and video
Results
The Kickstarter campaign was a success. We were fully funded within eight hours of launch. During the campaign, volume of brand mentions increased by over 45%. I secured coverage in national trade publications as well as influential blogs in the children's publishing space.