1 Million Downloads

March 2019 - Rebel Girls launched the second season of its wildly popular podcast, Good Night Stories for Rebel Girls the Podcast.

Through an aggressive but cost-efficient marketing and publicity campaign, the new season tipped the show over the 1 Million download mark.

Season 2 also won a Webby!

Examples of Work

• Press Release - Season 2 Launch

• Coverage - Pitching Older Episodes

• Internal - Season 2 Overview

My Role

I was involved many aspects of the project from initial scope through execution, partnering closely with the content, editorial, and design leads.

• Secured talent: Kealia Ohai and Priscilla Chan

• Edited and reviewed episode content

• Wrote ad copy

• Developed social media marketing strategy

• Worked with media partners to negotiate co-marketing efforts (Apple, Spotify, and iHeartMedia)

• Managed PR Campaign